The 8 Best Instagram Posting Techniques

If you want to grow your business using Instagram as a platform, creating content that is of high quality and engaging users is more important than you might think. Instagram is the social media platform that is the most dynamic for marketers.

In the past few months, the platform has undergone a number of changes, and those responsible for social media management now need to adjust to the new norms.

When it comes to the content strategy for Instagram, do you know what to publish, when to publish it, and even how often you should publish it?

In today’s post, I will discuss how to produce content for Instagram that is of a high quality in order to promote the messages associated with your brand.

There are eight different approaches to developing a content strategy for your company’s Instagram account.

1. Analyze Instagram bio link clicks

This is a very essential metric that needs to be followed.

If someone clicks over to your Instagram profile after viewing one of your posts, this indicates that they liked what they saw enough to want to learn more about you and visit your profile.

When someone visits your profile, you want to make sure that they can immediately see who you are, what you do, and the reasons why they should follow you.

You are permitted to include one URL in your bio on Instagram.

You can add:

• your site,
• blog,
• podcast,
• any other website that you would like to advertise.

2. Conduct an assessment of how well your content is performing on Instagram.

Ensure that you have a content strategy for each of these five neighborhoods on your Instagram account:

• feed
• Stories
• Live
• IGTV
• Reels.

The recommendations of the industry professionals are that you should utilize all of them so that your chances of being seen by your ideal audience can improve.

Test everything, that is the recommendation I can give you.

Use them all at first, then examine the metrics to determine which three posts performed the best and repeat that process. Your audience will let you know what kinds of content you should keep making and sharing with them.

2.1 Instagram feed

Make use of the carousel post format whenever you create content for your Instagram feed.

The findings of a study conducted by Socialinsider on Instagram carousels indicate that consuming content of this nature will lead to an increase in engagement.

Always keep in mind the importance of paying close attention to the very first photo you use. If you want to be absolutely certain that people will look at all of the photographs that are contained in the carousel, you should include a brief reminder in the caption and instruct them to “swipe left.”

The following is a list of content ideas that you could use for your Instagram feed posts:

• You can introduce everyone on your team to the audience by publishing an Instagram post in the form of a carousel that features each member of your team.
• You can share insights with your Instagram community, which are things that you’ve found out and want to tell others about.
• You can create a promotional code and then invite your followers to make a purchase using it by having them share it with them.

2.2. Instagram Stories

The fact that you can include photos, text, videos, boomerangs, stickers, polls, hashtags, GIFs, music, and so on in your Instagram Stories is one of the app’s most entertaining features.
Make an effort to think outside the box when it comes to demonstrating your product or service.

Here are a few suggestions for content that you could post to your Instagram Stories:

• You can give a sneak peek into a new product or some client work that you are doing, how does your day look like, and how do you prepare for a webinar or live session. Behind the scenes action.
• Product or service highlights include a discussion of the problems that are alleviated by your product, what sets your product apart from others on the market, and how you came up with the idea.
• Make videos that teach people something new, such as webinars or how-to guides, and create educational content.

2.3. Instagram Live

If you make use of the Instagram Live feature, your content will be moved to the top of the Stories section at the very top of your followers’ feeds, and those of your followers who have not turned off notifications will receive a notification informing them that you are going live.

In addition, when your live broadcast comes to an end, you will be given the option to save the video to your IGTV channel.

The following is a list of content ideas for your Instagram Live broadcast:

• Announce a product launch
• Describe the different ways that customers can utilize your product or service.
• Question and answer time with your audience
• Conduct an interview with a user through the “add a friend” feature.
• Give an explanation for…

2.4. IGTV

Your marketing strategy should absolutely incorporate video content, regardless of the sector in which you operate or the social media platform that you favor the most. IGTV is a wonderful platform for producing interesting video content for your audience to watch.

Listed below are some content ideas that you could use on your IGTV:

• Educational videos
• Repurpose older videos
• Summarize Podcast episodes
• Give an explanation for…

2.5. Reels

Within the Instagram mobile app, there is a feature known as Instagram Reels that enables users to create 15-second videos that can include filters, text, and music.

They are fun, unique, and engaging.

The following is a list of content ideas that you could use for your Instagram Reels:

• Share your experience.
• Display both the before and the after.
• Provide advice and instructions
• Get on board with a current fad.

3. Perform an analysis on the total number of bookmarks and shares.

Both the number of times your content is saved and shared are important metrics to look at when analyzing how well it performs on Instagram and what kinds of things you should be posting there.

Ask yourself:

What kinds of posts would pique the interest of my followers and cause them to want to save them?

Perhaps instructional content, behind-the-scenes content, educational content, or tips and tricks.

Invest some time in providing an answer to this question.

When it comes to sharing your posts, the same question applies.

What kind of content could you create as a part of your brand that would encourage someone to share it with their followers and spread the word about your company?

Using this information, you’ll be able to produce content that more effectively communicates with your audience.

2. Determine the optimal times to post on Instagram

When most people are done with their workday, which is typically around lunchtime or in the evening, Instagram users are most likely to be active on the platform.

Here are four different approaches you can take to determine the optimal time of day to post on Instagram for your company’s brand and business:

• Using the native analytics app, you can determine the time zones where the majority of your followers are located and view the times at which they are active on the platform.
• Try out a variety of different posting times, and keep track of your overall progress.
• Determine the times at which your rivals are posting.
• Maintain a watchful eye on the practices of your industry.

3. Conduct research to determine which hashtags you should use on Instagram.

When it comes to utilizing hashtags on Instagram, the majority of users typically have a great deal of confusion.

Even if hashtags are incredibly useful, increasing the number of hashtags you use on Instagram to an excessive degree will not improve your engagement rates. On the other hand, they have the potential to cause confusion and might not attract the intended audience.

Hashtags are a type of keyword that can be used on Instagram to help organize your posts and make it easier for users to find and recognize your brand.

The number of people using a hashtag is directly proportional to its level of effectiveness. If you click on a hashtag, you should be taken to additional posts that are related to the same subject. You also have the option, if you’re interested in this subject area, to follow a particular hashtag on Instagram.

What feelings you want to convey, what products you want to recommend, and who you want to connect with are all factors that will determine the type of hashtags you use on social media platforms. They can also be utilized in the identification of your brand, locations, or events.

You can use a variety of hashtags, each with its own specific purpose, to draw attention to your products or brand. You are free to use either of these options:

• Hashtags used more broadly
• Hashtags with a company logo
• Specialty hashtags
• Hashtags relating to the community
• hashtags indicating a location

4. Be aware of where you should put your hashtags, either in the caption or the comment.

Caption or comment? The question is exactly this.

Some people put them in the post’s caption, while others put them at the end of the post, and still others put them in the very first comment. You should conduct experiments to determine what aspects of your Instagram account perform the best in order to maximize your return on investment.

However, according to the findings of our most recent study on the data of Instagram hashtags, 87.7% of brands place hashtags in the captions of their photos.

Where should hashtags go: in the comments or the captions?
Do you wish for people to share posts that they have made using a specific hashtag in order to promote a campaign? If this is the case, the best course of action is to incorporate it into the caption and ensure that it is clear.

5. Consider how many hashtags it is appropriate to use.

Instagram posts can only contain a maximum of 30 hashtags each.

Hashtag-enabled content does, in general, generate more conversations; however, using an excessive number of hashtags may make your company appear more desperate or attract the wrong followers.

6. Analyze how long your Instagram captions are currently.

When it comes to Instagram, things have changed, and it is really, really difficult to come up with the ideal caption to post on Instagram in the year 2021.

Should you just use an emoji or a one-word response for a “quickie” one instead?

Should you compose a one-liner or engage in microblogging in conjunction with your captions?

The following metrics can assist you in determining what the ideal length of captions should be for your company:

• Repartition of opinions and comments
• Distribution of favoriting and liking
• Reach
• Impressions

Keep in mind that the vast majority of people will quickly scroll through their Instagram feeds. If you are unsure as to how long the caption should be, it is best to keep it brief.

Be sure to include the essential message within the first three lines of the caption, and check to make sure that it will capture the attention of the users and encourage them to carry out the subsequent step.

7. Anticipate how your audience will behave based on the content you’ve previously provided them.

The content that people post and interact with on Instagram can be used as a reliable source of information.

In addition to examining their interests, behaviors, and demographics, you can examine the content that they post or interact with. The information gleaned from social media can be put to use in the planning of future marketing endeavors and in the pursuit of potential customers.

The future of purchasing patterns and trends can be predicted more accurately with the help of these insights.

Additionally, it assists in the forecasting of the products that potential customers want and the times at which they want them. After gaining an understanding of the trends, you will be able to live up to the standards that have been set by your customers.

8. Conduct an in-depth analysis of the content strategies employed by your competitors on Instagram

When you are in the process of planning, you will need to take into consideration the two different kinds of competitors on Instagram:

The first category includes the most significant rivals of the brand, also known as those who are most likely to have an impact on annual revenue.

The other group of rivals consists of aspirational competitors, also known as the brands that you have been modeling your own business after.

Conclusion

• How exactly do you evaluate the effectiveness of your content strategy on Instagram?
• How will you measure the effectiveness of your KPIs, and what tools will you use?
• What steps do you take to ensure that the content you upload to Instagram is of the highest possible quality?
• Today’s social media managers must keep track of an ever-expanding list of metrics in order to do their jobs effectively. It’s easy to feel overwhelmed when trying to measure the effectiveness of your social media efforts.