Wondering how to boost Instagram engagement and strategy?
How to Increase engagement on Instagram in 2024
Make consistent posts
Experts give wildly different advice on when to post. Since different sources say different times for your first post (8 AM to 9 AM or 2 PM to 5 PM), and others say even 5 AM for your second, this can be very confusing for people who are planning their content.
Don’t preach – instead, share stories
You should use pictures, videos, and text to interest people, not just send them marketing messages.
Instead, offer “micro-stories” in your captions, videos, Instagram stories, and profile to get more people to interact with you.
Focus on important things like making your profile look good, coming up with style patterns that will make your photos look new, and learning how to use hashtags correctly. Also, you should talk to your followers on a regular basis to get them involved and keep them coming back.
Have a visually consistent feed
Instagram is a visual platform; it rewards content that looks good.
Visually, candid shots have taken the place of high-saturation filters and perfectly placed avocado toasts.
If you want your photos to look the same every time, whether you want them to look polished or like they were never edited, you need to use photo editing apps like VSCO Cam and Adobe Lightroom.
Choose the appropriate hashtags
Your hashtags should not be too specific, like #fashion or #Christmas. Mix trending hashtags with hashtags that are specific to your industry to find the best ones.
Use hashtags to connect with the people you want to follow you.
Up to 30 hash tags can be used on Instagram.
The most comments are left on posts with more than 11 hashtags. Just one hashtag can make people 12.6% more likely to interact with your post.
Focus on user-generated content
The holy grail for marketers is user-generated Instagram content. It gives brand fans a chance to get more involved with the company.
Discover the full range of Instagram video formats
Images may be worth a thousand words, but videos are worth 1.8 million.
Some Instagram Stories can combine videos and photos into a single ad, while others can make 60-second videos that can stand alone and are great for long-form articles.
When Instagram tries to compete with TikTok, Instagram Reels are the bright star right now.
Use Instagram’s video subtitles and closed captioning
People still watch most stories with sound on.
Instagram says that 60% of stories are watched with sound on, while the other 40% are watched without sound.
According to Facebook research, adding captions to videos makes people watch them for an average of 12% longer.
The effectiveness of messaging is also greatly increased, with an 82% success rate compared to 18% when sound is on and there are no captions.
You can make a video with auto-captions on Facebook, then save it and post it on Instagram.
Turn on Instagram Reels
reelsHave you used Instagram reels for videos?
It clones TikTok’s fun videos to let your brand interact with the community in 30-second clips.
The app lets you use creative tools to add effects and music to your Instagram videos to make them rock.
Use Instagram AR filters
Instagram AR has exploded, with some filters reaching 1 billion views.
The most popular AR filters colour grade and enhance videos.
creating AR video effects to let followers try your product.
Make use of Instagram’s video ad formats
Single video ads allow up to 60-second commercials, carousels let followers swipe across for more images or videos, and Instagram Stories allow people to splice images and videos into visually appealing ads in a vertical full-screen format.
Give gifs a chance
Marketing departments should learn how to create and post GIFs since research shows more people watch 15-second videos.
The cost and time of making videos is higher than that of GIFs, which are shared more.
Use Instagram traffic to boost your website’s traffic
Instagram’s single clickable link in your bio can boost website traffic.
Instagram SEO
Instagram is becoming more competitive, so you need an SEO strategy for your account.
The two biggest SEO factors. First, the ‘@’ name should reflect your business’s industry. Keep it brief and memorable.
Partner with micro-influencers
Instagram influencer marketing has grown in importance, allowing marketers to work with industry thought leaders and spread brand messaging.
Host an Instagram contest
Instagram contests get more engagement than regular posts.
Giveaways are popular Instagram contests.
Follow your account, like the post, and tag friends to enter the contest.
Instagram contests require planning and brand partnerships to reach more people.
Convert your Instagram followers to email subscribers
Deep customer relationships are still built via email.
turn Instagram followers into email subscribers.
First, make Instagram posts with clickable incentives for your target audience.
Second, once the audience clicks through, make sure the landing page has a strong call to action and email submission form.
Adopt Instagram Stories
Instagram stories are the most popular feature with 500 million daily users.
Story posts can include photos and images and disappear after 24 hours.
Stories can humanise your brand and create a sense of urgency that keeps users engaged.
Add a link to Instagram Stories
As before, upload your photo or video to Instagram to add a link. Next, tap the top link icon. Enter the link, preview, and click ‘done’.
Make effective use of emojis
Instagram emojis are especially powerful.
Thousands of emojis. Creating an emoji strategy that represents your brand without appearing informal is crucial.
Used properly, emojis can add personality and fun to your brand and help you connect emotionally with your audience.
Share your Instagram channel on other social media accounts
Facebook announcements with clickable links to your Instagram account can promote your account.
Other apps let you instantly post from Instagram to Facebook, Twitter, Tumblr, and more, connecting followers.
Place CTAs everywhere
CTAs in profiles, images, and captions are the most direct way to boost engagement and followers.
These appear below your post and are perfect for short, punchy CTAs like ‘Learn More’ and ‘Call Now’ to grab followers’ attention.
Final Word
Remember that Instagram is a never-ending journey.
Instagram is like your business growing and evolving while building deeper relationships with followers.
These Instagram engagement tips can maximise your channel’s potential.
8 thoughts on “How to Increase engagement on Instagram in 2024”
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Govindaraman
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Gopigavade
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