Social Media Image Sizes Guide for all networks

The latest image sizes for Instagram, X (Twitter), Facebook, LinkedIn, TikTok, and others.

Social media image sizes

Instagram image sizes

X (f.k.a. Twitter) image sizes

Facebook image sizes

LinkedIn image sizes

Pinterest image sizes

Snapchat image sizes

YouTube image sizes

TikTok image sizes

You already know how important social media images are. 63.2% of businesses use images and videos for marketing, according to a survey.

So many platforms, so many rules.

Without a guide, Facebook and Pinterest visuals are hard to get right. So we made one.

We’ve covered the sizes and dimensions you need to make your social accounts look good and work properly.

All title sizes are recommended. Keep aspect ratios in mind when using larger sizes to display images and videos correctly.

Platform dimensions are below:

Instagram image sizes

Instagram is a popular photo-sharing platform. It’s the best place to show off your visual creativity, even if it’s just arranging your photos’ thumbnails.

Instagram Profile Picture

Instagram is visual, so following these image size guidelines is crucial. Make your profile image memorable so users can find you faster in search and explore.

Guidelines for Instagram profile picture images

Recommended image dimensions: 110×110 pixels
Recommended aspect ratios: 1:1, 4:5
Dimensions for Instagram Photos (Feed & Ads)

Instagram feed and ad image size guidelines

• Recommended Image size: 1080×1080 or 1080×1350 pixels
• Recommended minimum width: 1080 pixels
• Image widths between 320 and 1080 pixels will be kept at the original resolution if they fit the recommended aspect ratio.
• Instagram enlarges low-resolution images to 320 pixels.
• Instagram reduces high-resolution images to 1080 pixels.
• Recommended aspect ratio: 1.91:1 or 4:5 Images will be cropped to fit supported ratios.
• Max file size: 8MB
• Recommended formats: JPG, PNG
• Post maximum: 10 images

Sprout Guidelines:

Same as above

Instagram’s post sizes (feed photos)
Landscape size: 1080 x 566 pixels.
Portrait resolution: 1080 x 1350 pixels.
Square size: 1080 x 1080 pixels
Supported aspect ratios: anywhere between 1.91:1 and 4:5.
Image size recommendations: Width of 1080 pixels, height of 566 to 1350 pixels (depending on whether the image is landscape or portrait).

Instagram photo thumbnail sizes:

• Display size: 161 x 161 pixels
• Recommended upload size: 1080 pixels wide

Instagram Stories image size: 1080 x 1920 pixels

This is an aspect ratio of 9:16

Instagram carousel image sizes

• Landscape: 1080 x 566 pixels
• Portrait: 1080 x 1350 pixels
• Square: 1080 x 1080 pixels
• Aspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)

Landscape or portrait images should be 1080 pixels wide and 566–1350 pixels tall.

Instagram Reels sizes

1080×1920 pixels
Aspect ratio: 9:16.
Photo: 1080 x 1920 pixels
Be aware that Reels are cropped to 1:1 in your profile feed and 4:5 in the home feed.

• Landscape: 1080 x 566 pixels
• Square: 1080 x 1080 pixels
• Minimum width: 320 pixels
• Maximum width: 1080 pixels
• Supported aspect ratios: Anywhere between 1.91:1 and 4:5

Image sizes for Instagram Stories ads: 1080 x 1920 pixels

X (f.k.a. Twitter) image sizes

Twitter profile photo size: 400 x 400 (recommended)

On your profile page and every tweet, your X profile picture is crucial. For brands, especially.

Most companies use their logos, but some make seasonal edits to stand out.

Guidelines

Please note the circular profile picture.
Recommended image size: 400×400 pixels
Minimum image size: 200×200 pixels
The aspect ratio is 1:1.
Max file size: 2 MB

Twitter header photo: 1500 x 500 pixels (recommended)

The image will be responsive to screen size, so choose with variation in mind.
Use the largest size to future-proof the image.
Header images are 3:1 cropped.

Recommended Twitter in-stream photo size: 1600 x 900 pixels

Minimal size: 600×335 pixels
Any aspect ratio between 2:1 and 1:1 on desktop, 2:1, 3:4, and 16:9 on mobile.
Allowed formats: GIF, JPG, PNG
Maximum file size: Mobile photo and GIF storage up to 5MB. Up to 15MB online

Twitter X card image:

• Minimum size: 120 x 120 pixels
• Supported formats: GIF, JPG, PNG
• Maximum file size: 1MB

Twitter ad image sizes:

Single and multi-image tweets: Minimum 600 x 335 pixels, best with larger images
Website card image: 800 x 418 pixels, 1.91:1. 800×800 for 1:1 aspect ratio. 20MB max file size
App card image: 800 x 800 pixels, 1:1 aspect ratio. 800 x 418 pixels, 1.91:1. 3MB max file size
1:1 aspect ratio carousels: 800 x 800 pixels. 800 x 418 pixels, 1.91:1. Two to six image cards can hold 20MB
Direct message card: 800 x 418 pixels, 1.91:1. 3MB max file size
Conversation card: 800 x 418 1.91:1 aspect ratio. 3MB max file size

X image and video sizes

Minimum X card image: 120 x 120 pixels
X video size: 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait). Read about video specs here
Maximum X video length: 140 seconds (Premium subscribers can post three hours)

Facebook image sizes

Facebook is visualizing and mobile-focused. Facebook still dominates social media with nearly 3,05 billion monthly active users in 2023.

Your content may reach many people. Algorithm changes that encourage engagement and sharing boost this potential.

From feed to profile page, Facebook has many image and video types. Listed below.

Facebook profile picture size: 170 x 170 pixels (on most computers)

The size of a Facebook profile picture depends on the device being used to view it:

• Desktop: 170 pixels by 170 pixels
• Smartphone: 128 pixels by 128 pixels
• Most feature phones: 36 pixels by 36 pixels 

Facebook profile pictures are cropped to a square. For profile pictures with text or a logo, a PNG file may produce better results

Facebook cover photo image size is 851 x 315 pixels (recommended)

The ideal size for a Facebook cover photo is 851 pixels wide by 315 pixels tall on desktop, and 640 pixels wide by 360 pixels tall on mobile. The minimum image size is 400 x 150 pixels, and the maximum file size is 100kb.

Sizes for Facebook timeline photos and posts

When uploaded, Facebook automatically resizes and formats photos for the 500-pixel timeline and 1.91:1 aspect ratio.

Remember these sizes to avoid pixelation and slow load times:

Recommended: 1200 x 630 pixels
Minimal: 600 x 315 pixels

Facebook event cover photo image sizes: 1200 x 628 pixels (recommended)

The recommended size for a Facebook event cover photo is 1920 x 1005 pixels with a 16:9 aspect ratio. Facebook will scale down the photo to a minimum of 400 x 150 pixels, but for best results, Facebook recommends using the full recommended size. 

Here are some tips for choosing the right size for your Facebook event cover photo: 

• SizeThe right size photo will look good on all devices and ensure that important parts of your image are centered and not cropped. 
• QualityA photo that’s too small will be stretched and look pixelated, which can make a bad first impression. 
• FormatPhotos taken with phones are often in portrait orientation, which isn’t ideal for an event cover image. You can try merging multiple photos into a collage. 
• ThemeYour cover photo should fit the theme of your event and draw people in. 

You can also use a video as your Facebook event cover photo. Videos should be between 30 seconds and 5 minutes long.

Facebook image dimensions for panorama or 360 photos

For Facebook, here’s how to handle panorama and 360 photos:

Panorama Photos:

• Aspect Ratio: Panorama images should have a wide aspect ratio to be effective. A common aspect ratio is 2:1 or wider.
• Minimum Width: There isn’t a strict minimum width, but a width of at least 1,080 pixels is recommended for quality.
• Recommended Size: For best results, aim for a resolution of 1,920 x 1,080 pixels or higher.

360 Photos:

• Aspect Ratio: 360 photos typically have a 2:1 aspect ratio (e.g., 4,000 x 2,000 pixels).
• Minimum Dimensions: Facebook recommends a minimum resolution of 6,000 x 3,000 pixels to ensure high quality.
• File Size: The file size should be kept under 30 MB for faster loading and processing.

Additional Tips:

• Format: Use JPEG format for best compatibility and quality.
• Compression: Ensure the photo is not overly compressed, which can reduce quality.

Facebook’s handling of panorama and 360 photos may change, so keeping an eye on their latest

Facebook image sizes for Facebook Stories is 1080 x 1920 pixels

• Image width: Don’t choose an image with a width smaller than 500 pixels. 
• Text: If your story has text, leave 14% (250 pixels) of the top and bottom text-free so that your profile photo and buttons don’t cover your call to action. 
• File size: The maximum file size for a Facebook Story image is 30 MB. 
• Resolution: Facebook recommends using the highest resolution image that meets the ratio requirements

Facebook image size for ads

• Resolution: The recommended resolution is 1080 x 1080 pixels, but there’s no maximum resolution. 
• Ratio: The recommended aspect ratio is 1.91:1 to 1:1. 
• Minimum size: The minimum width and height are 600 pixels. 
• File size: The maximum file size is 30 MB. 
• Image formats: The recommended image formats are JPG and PNG. 
• Ad type: Here are some recommended image sizes for different types of Facebook ads:
• News feed ads: 1080 x 1080 pixels or 1200 x 628 pixels 
  • Stories ads: 1080 x 1920 pixels 
  • Carousel ads: 1,080 x 1,080 pixels 
  • Right-hand column ads: 1080 x 1080 pixels 
  • Messenger ads: 1080 x 1080 pixels for collapsed ads, 1200 x 628 pixels for expanded ads 
  • Sponsored message ads: 1200 x 628 pixels

LinkedIn image sizes

LinkedIn image sizes for profile photos: 400 x 400 pixels or larger (recommended)

LinkedIn recommends uploading a profile picture of 400 x 400 pixels, aspect ratio of 1:1, and a file size of up to 8MB. However, you can upload an image bigger than the recommended size as long as it’s within the 8MB size limit

LinkedIn image sizes for personal profile cover photos: 1584 x 396 pixels

For LinkedIn personal profile cover photos, the recommended size is 1584 x 396 pixels.

This ensures that your cover photo displays well on both desktop and mobile devices.

If you want to ensure your image looks its best, keep in mind that LinkedIn might crop or resize your photo on different devices, so try to center any important elements. 

The maximum file size is 8 MB, and the file type must be PNG or JPG

LinkedIn company page image sizes

Certainly! For LinkedIn company pages, here are the key image sizes you should use to ensure your content looks great:

1. Company Logo:
   • Size: 300 x 300 pixels
   • Aspect Ratio: 1:1
   • File Type: PNG, JPG
2. Cover Image (also known as the Banner Image):
   • Size: 1128 x 191 pixels
   • Aspect Ratio: 6:1
   • File Type: PNG, JPG
3. Square Image for Posts:
   • Size: 1080 x 1080 pixels
   • Aspect Ratio: 1:1
   • File Type: PNG, JPG
4. Horizontal Image for Posts:
   • Size: 1200 x 627 pixels
   • Aspect Ratio: 1.91:1
   • File Type: PNG, JPG
5. Video Thumbnail:
   • Size: 1200 x 675 pixels
   • Aspect Ratio: 16:9
   • File Type: PNG, JPG

Recommended LinkedIn blog post link image size: 1200 x 627 pixels

Blog Post Link Images: 1200 x 627 pixels. Carousel Posts: 1080 x 1080 pixels or 1920 x 1080 pixels. Preferred Format for Carousel: PDF. Video Size: 256 x 144 pixels (minimum) to 4096 x 2304 pixels (maximum)

LinkedIn custom image size for sharing a link in an update: 1200 x 627 pixels

Image size: The minimum image dimensions are 1200 pixels wide by 627 pixels high

Image ratio: The recommended ratio is 1.91:1

File size: The maximum file size is 5 MB

Image width: The image must be at least 200 pixels wide. If it’s less than 200 pixels wide, it will appear as a thumbnail on the left side of the post

LinkedIn ad image sizes

Here are the recommended LinkedIn image sizes for ads, categorized by different ad formats:

1. Sponsored Content Ads (Single Image)

• Recommended image size: 1200 x 627 pixels
• Aspect ratio: 1.91:1
• File format: PNG or JPG
• Max file size: 5 MB
• Ad description text limit: 150 characters
• Headline text limit: 70 characters

2. Carousel Ads

• Recommended image size: 1080 x 1080 pixels per card
• Aspect ratio: 1:1
• File format: PNG or JPG
• Max file size: 10 MB per image
• Max number of cards: 2–10
• Ad description text limit: 255 characters per card
• Headline text limit: 45 characters per card

3. Video Ads

• Recommended image size (video thumbnail): 1200 x 675 pixels
• Aspect ratio: 16:9
• File format: MP4
• Max file size: 200 MB
• Video length: 3 seconds to 30 minutes
• Max resolution: 1920 x 1080 pixels

4. Sponsored InMail Ads

• Banner image size: 300 x 250 pixels
• File format: PNG or JPG
• Max file size: 2 MB
• Aspect ratio: 4:3

5. Text Ads

• Image size: 100 x 100 pixels
• File format: PNG or JPG
• Max file size: 2 MB

6. Dynamic Ads

• Company Logo Image Size: 100 x 100 pixels
• Ad Background Image Size: 300 x 250 pixels
• File format: PNG or JPG
• Max file size: 2 MB

Pinterest image sizes

Here are the recommended Pinterest image sizes for different types of content, including profile, pins, ads, and carousels:

1. Pinterest Profile Image Size

• Recommended size: 165 x 165 pixels
• Minimum size: 180 x 180 pixels
• File format: PNG or JPG
• Max file size: 10 MB

2. Pinterest Profile Cover Photo Size

• Recommended size: 800 x 450 pixels
• Aspect ratio: 16:9
• File format: PNG or JPG

3. Pinterest Image Sizes for Pins

• Standard Pin size:
• Recommended size: 1000 x 1500 pixels
• Aspect ratio: 2:3
• File format: PNG or JPG
• Maximum Pin size:
• Recommended size: 1000 x 2100 pixels (taller images may get cropped)

4. Pinterest Image Sizes for Collections Pins

• Primary image: 1000 x 1500 pixels
• Secondary images: 1000 x 1000 pixels
• Aspect ratio: 1:1 for secondary images
• File format: PNG or JPG

5. Pinterest Image Size for Story Pins

• Recommended size: 1080 x 1920 pixels
• Aspect ratio: 9:16
• File format: PNG or JPG

6. Pinterest Image Sizes for Ads and Carousels

• Pinterest Ad Pin size: 1000 x 1500 pixels (same as standard Pins)
• Carousel Ads:
• Recommended image size: 1000 x 1500 pixels per image
• Aspect ratio: 2:3
• File format: PNG or JPG
• Max number of cards: 2–5

TikTok image sizes

TikTok profile photo size: 20 x 20 pixels (minimum size to upload)

TikTok profile photos, the recommended size is 200 x 200 pixels. The minimum size that TikTok will accept for uploading is 20 x 20 pixels, but using the recommended size ensures that your profile photo appears clear and well-defined across various devices. If you upload a smaller image, it might appear pixelated or blurry.

TikTok video size: 1080 x 1920 (portrait) or 1920 x 1080 (landscape)

Sure! TikTok has specific requirements for video size and dimensions. Here’s a quick rundown:

1. Aspect Ratio: TikTok videos are typically in a 9:16 aspect ratio (vertical), which is the full-screen mode on smartphones.
2. Resolution: The recommended resolution is 1080 x 1920 pixels. This ensures high-quality video and fits the screen perfectly.
3. File Size: The maximum file size for a TikTok video is 287.6 MB for regular uploads. For ads, the size can be up to 500 MB.
4. File Format: TikTok supports .mp4 and .mov file formats.
5. Duration: Videos can be up to 10 minutes long, though shorter videos tend to perform better due to TikTok’s fast-paced nature.

TikTok carousel image size: 1080 x 1920 (for best results)

TikTok does not currently support carousel posts with multiple images, but it does offer carousel-style ads called Carousel Ads within its advertising platform. For these carousel ads, here are the recommended image sizes:

TikTok Carousel Ad Image Size

• Recommended size: 1080 x 1080 pixels per image (square format)
• Aspect ratio: 1:1
• File format: PNG or JPG
• Max file size: 500 KB per image
• Number of images: 2 to 10 images

YouTube image sizes

YouTube profile photo size: 800 x 800 pixels (recommended)

The recommended size for a YouTube profile photo is:

• Recommended size: 800 x 800 pixels
• Display size: 98 x 98 pixels
• Files should be JPEG, GIF, BMP or PNG. Animated GIFs won’t work
• Aspect ratio: 1:1 (square)

YouTube banner image size: 2048 x 1152 pixels (at minimum)

The recommended YouTube banner image size is:

• Recommended size: 2560 x 1440 pixels
• Minimum size: 2048 x 1152 pixels
• Safe area for text and logos: 1546 x 423 pixels (this area is visible across all devices)
• Maximum file size: 6 MB
• Aspect ratio: 16:9

By following these guidelines, your banner will display properly across desktops, tablets, and mobile devices. Make sure to keep important elements within the “safe area” to avoid them being cropped.

YouTube video size: 1280 x 720 pixels (at minimum)

The recommended YouTube video size and resolution specifications are as follows:

YouTube Video Size Recommendations

• Preferred resolution: 3840 x 2160 pixels (4K)
• Standard resolutions:
• 2160p (4K): 3840 x 2160 pixels
• 1440p (2K): 2560 x 1440 pixels
• 1080p (Full HD): 1920 x 1080 pixels
• 720p (HD): 1280 x 720 pixels
• 480p (SD): 854 x 480 pixels
• 360p: 640 x 360 pixels
• 240p: 426 x 240 pixels
• Aspect ratio: 16:9
• Max file size: 256 GB
• Max video length: 12 hours
• YouTube’s video player automatically adjusts to each video’s size, and it may add padding for some video and device aspect ratios
• YouTube accepts several video formats, including MP4, MOV, MPEG PS, AVI, WMV, FLV, WEBM, HEVC, and 3GPP

For the best quality, it’s recommended to upload videos in Full HD. However, high-definition videos take up more storage space.

YouTube thumbnail size: 1280 x 720 pixels

For optimal quality, YouTube thumbnails should be 1280 x 720 pixels, with a minimum width of 640 pixels. The aspect ratio should be 16:9. Keep the file size under 2 MB and use formats like JPG, GIF, BMP, or PNG.

Snapchat image sizes

Here are the recommended Snapchat image sizes for various content formats:

1. Snapchat Profile Picture size (Bitmoji or Snapcode)

The recommended size for a Snapchat profile picture is 320 x 320 pixels, with a maximum file size of 2 MB. The image will be cropped into a circle, so it’s important to place the most important information in the center. 

Snapchat also has other image size guidelines for different types of content: 

• Header image: The visible dimensions of a Snapchat header image are 375 x 258. 
• Icon: Icons should be 320 x 320 pixels and saved as a PNG. 
• Image and video ads: The recommended size for Snapchat image and video ads is 1080 x 1920 pixels. 
• Story ads: Image story ads should be 360 x 600 pixels, and video story ads should be 1080 x 1920 pixels

2. snapchat ads image size

The image size for Snapchat ads is 1080 x 1920 pixels with a 9:16 aspect ratio. The file type can be .mp4, .mov, .jpg, or .png. 

Here are some other Snapchat ad specifications

• Length: 3–180 seconds 
• Brand: Up to 25 characters with spaces 
• Headline: Up to 34 characters with spaces 
• Thumbnail image resolution: 160 x 160 pixels 
• Audio: 2 channels only, PCM or AAC codec 

Snapchat also has a Unified Safe Zone specification to ensure that ads don’t overlap with Snapchat’s UI elements

3. Snapchat Geofilter

• The recommended size for a Snapchat geofilter is 1080 x 1920 pixels with a 9:16 aspect ratio, and a maximum file size of 5 MB

4. Snapchat Story Image sizes

The recommended image size for Snapchat Stories is 1080 x 1920 pixels with a 9:16 aspect ratio

• Image format: PNG or JPEG 
• Maximum file size: 5 MB 
• Image duration: 10 seconds or less
• If you’re uploading an image or video that isn’t 1080 x 1920 pixels, you can crop it to meet the specifications.
• If you’re creating a Story Ad, you should account for a 175 pixel buffer zone at the top of the image. This ensures your logo doesn’t conflict with any important elements on the vertical tile

5. Snapchat Discover Thumbnail size

• The thumbnail size for Snapchat Discover ads is 160 pixels by 160 pixels: 
• File format: Static image only, such as .jpg or .png 
• File size: 2 MB or less for each image 
• Number of images: 2, 3, or 4 square images 
• URL: Each thumbnail image requires a URL 
• Other Snapchat ad specifications include: 
• Image size: 1080 pixels by 1920 pixels 
• Aspect ratio: 9:16 
• Length: 3–180 seconds 
• Brand name: Up to 25 characters with spaces 
• Headline: Up to 34 characters with spaces 
• Image format: JPG, PNG, MP4, or MOV